Employee experience: The future of aviation staffing has just landed

Discover why employee experience is so crucial in aviation today, and what you can do to optimise yours with a little help from AeroProfessional.


Employee experience is a relatively new concept for aviation employers, but it could make all the difference.

Essentially, it involves treating employees in the same way as you’d treat your customers to encourage a positive, supportive and productive professional environment.

Here, we’ll introduce you to the key benefits of positive employee experience and give you a series of tips with which to get started.

What are the benefits of cultivating the ultimate employee experience?

By utilising the employee experience concept to ensure employees enjoy their working life, you’ll start to see:

  • Increased productivity
  • Improved retention
  • Reduced absenteeism
  • Enhanced collaboration
  • Improved mood/atmosphere
  • Increased dedication (to your company and to individual tasks)

All of these aspects are critical for laying the foundation on which your aviation company can flourish and grow.

How can I start optimising employee experience in my business?

You should take a holistic approach towards cultivating optimal employee experience, focusing on a range of factors including:

1) Making a positive, organised first impression

First impressions matter! New employees will form theirs based on your recruitment and onboarding processes.

Optimise yours by taking these steps:

  • Create a dedicated careers site to collate all your recruitment info
  • Establish SLAs for candidate communications (automate processes where possible using emails and chatbots)
  • Develop a welcome pack and plan an induction session for orientation

This will reassure new staff they’ve made the right decision and help them hit the ground running.

2) Defining your company ethos and purpose

Defining and promoting your company ethos and purpose helps increase employee loyalty by enabling staff to buy into your mission.

Communicate your future plans clearly, and discuss the steps you’ll take to reinforce the qualities you prioritise as an employer.

For example, promote your credentials as a supportive employer and help to reduce employee stress by offering them access to ‘financial fitness’ training. This could involve learning how to save, improve their credit rating, or create a family budget or will.

Think about merging your HR and marketing processes to combine employee insights with promotional expertise. Be proactive in promoting your ethos through regular staff updates, on social media and when responding to press coverage.

3) Checking your company culture is inclusive

Ensure your company policies are inclusive of all genders, races, sexual orientations, religious groups and ages, and that all groups feel adequately represented.

Also, give your full-time/part-time staff and contractors the same access to development opportunities and perks. This will become increasingly important as aviation companies look to hire more staff with technological skills.

4) Organising development, team-building and social events

Millennials now comprise a significant proportion of the workforce, and they’re motivated by career development.

Promote performance-related or ad-hoc opportunities for professional training, enabling staff to enhance their skills or try out a new aviation role.

Also, focus on developing team capabilities and intelligence. Group staff with complementary skills wherever possible, and set out a plan that helps enhance their shared abilities.

Employee experience is set to be one of the hot topics covered by expert speakers at Aviation Festival Asia 2018. Join us there to watch our very own speaker, Director Sam Sprules, in action. Or, book in for a consultation with one of our team.

Hire the aviation staff you need to create a friendly, supportive working environment by calling on the experts at AeroProfessional.

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