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RAM case study
Biman Airlines is the national flag carrier of Bangladesh founded in 1972. The airline offers domestic and international passenger flights, as well as cargo services throughout Asia and Europe. Biman was in the process of making some transformational changes to its operations, starting with the replacement of their Chief Financial Officer (CFO). Recognising the significance of this endeavour, the airline appointed AeroProfessional to lead the executive search process, ensuring the selection of the most qualified and experienced candidate for the role.
The Situation…
The airline aimed to enhance its operational efficiency and strengthen its competitiveness in both domestic and international aviation markets. As a key component of its strategic growth initiatives, Biman sought to hire a seasoned and highly qualified CFO. The ideal candidate would be tasked with leading the finance department and playing a crucial role in the company's expansion and financial prosperity. In addition, the candidate had to have extensive industry knowledge and experience, demonstrating successful financial management in aviation.
Biman Airlines partnered with AeroProfessional to recruit a new CFO for their business. Given the specialist nature of the role, Biman had specific role requirements including a deep understanding of the wider market dynamics in Bangladesh and the broader Asian region. Recognising the role's complexities, AeroProfessional conducted research on the challenges and dynamics, collaborating closely with Biman to identify the ideal candidate.
The Solution…
AeroProfessional initiated the information-gathering process from Biman's internal team to understand their ideal CFO candidate. Subsequently, they interviewed Biman's CEO, COO, and current CFO to explore strategic objectives, financial challenges, and desired leadership qualities for the new CFO. Further meetings with key stakeholders across departments provided insights into collaboration with the finance team and expectations for the new CFO. Additionally, AeroProfessional evaluated the talent pool within Biman's regional and global competitors.
After profiling and researching the talent landscape for the CFO role, AeroProfessional outlined the essential skills required. The search and selection process involved collaboration between Biman and AeroProfessional, leveraging their network of C-level aviation professionals to identify suitable candidates.
AeroProfessional developed targeted marketing campaigns and engaged in industry events to connect with qualified CFO candidates. Selected candidates underwent a multi-stage screening process, including detailed interviews, psychometric tests, and tailored reference checks.
The Results…
AeroProfessional's targeted marketing and advertising campaigns attracted a large number of exceptionally qualified and diverse candidates. AeroProfessional identified and selected the ones that fit the CFO profile that Biman had specified.
Biman chose their ideal candidate, a seasoned CFO with extensive experience in leading the finance function of a major Asian airline. With a wealth of expertise, the new CFO seamlessly integrated into Biman's team and organisation culture, swiftly becoming an invaluable asset. Demonstrating remarkable proficiency, the candidate made substantial contributions to Biman's financial performance and played a pivotal role in achieving the airline's strategic goals.
Biman expressed their deep satisfaction with AeroProfessional's meticulous approach, industry knowledge, and the high calibre of the candidates presented.
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Sam Sprules
Managing Director
AeroProfessional
They are serious and committed to the Executive Search sector which is demonstrated by their up-to-date and impressive network of C-level individuals and contacts within the airline world on every continent.
CFO
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