Cabin Crew Recruitment Case Study: Qantas

In 2006, Qantas needed to increase their cabin crew recruitment to meet their growing needs. The strenuous process of searching, selecting, interviewing, and screening candidates would surely take a significant amount of time away from the hectic daily activities of a large airline like Qantas. In addition, Qantas' talent acquisition team was based in Sydney, Australia and had limited experience with the recruitment processes and regulations in the UK. The location and time difference between the two countries also posed an obstacle in managing recruitment in the UK. For these reasons, they made the decision to outsource these services to a specialist UK based company with the skills and experience needed to handle the hiring process from beginning to end. AeroProfessional is a recruitment consultancy that specialises in finding and matching the best aviation professionals with suitable roles. One of its key areas of expertise is in designing and implementing volume recruitment campaigns, using a robust and highly successful formula to deliver maximum results for airlines without compromising on quality. Qantas reached out to AeroProfessional to find the best cabin crew members for their base in London Heathrow. Qantas trusted AeroProfessional to act on their behalf, as the selected candidates moved through the various stages of the process.

AeroProfessional ensured that all of Qantas's specific requirements were met. Those included brand protection, positive candidate experience, and process and system integration to ensure that AeroProfessional's process and approach was aligned with the airline. To achieve that, AeroProfessional created and launched bespoke marketing campaigns on different marketing channels, to attract the right audience. One of Qantas' key requests was to maintain the brand's identity throughout the campaigns and emphasise their longstanding reputation which spans decades. AeroProfessional also ensured that all candidates had a positive and smooth experience as they went through the recruitment and screening process. The recruitment experts at AeroProfessional promptly managed the responses they received from interested candidates and followed up with them every step of the way. Once our recruitment specialists had pre-screened all the candidate applications, suitable candidates proceeded to the assessment stage which AeroProfessional organised and managed. Qantas actively participated in the recruitment and assessment processes to align the outcomes with their specific needs and requirements. AeroProfessional demonstrated a commendable flexibility and accommodating attitude throughout the entire process, particularly when faced with unexpected changes at short notice.